New promotions team for carnivals series

Richard Welsh, of Epic Events and Marketing, has stepped in to promote the Christmas carnivals.

THE show will roll on for Tasmania’s Christmas carnivals community after the announcement of a new promoter for the 2015-16 series.

Hobart-based company Epic Events and Marketing has come to the rescue the Sports Carnivals Association of Tasmania after John Craven’s Caribou Publications withdrew its support earlier this year due to financial reasons.

Headed by 2002 Devonport Mile winner and athletics administrator Richard Welsh, Epic will manage the promotion, media, advertising and management of elite athletes to the series.

But in an added bonus for SCAT and cycling fans, Craven and his company will continue to be involved in a smaller role, managing the contracting of all cyclists to the series and management of the fledgling criterium events.

SCAT president Mike Gunson said he was excited to have a new promotions team for the series, along with retaining Caribou for the cycling events.

“SCAT is thrilled to have the Epic Events and Marketing team on board, led by Richard Welsh who has a strong affinity and history with our carnival series,” Gunson said.

“Richard is highly connected around Australia with sports media and elite track and field athletes, which makes his company the ideal choice for us to go with.

“SCAT is very pleased that Caribou is also retaining some involvement in the Christmas Carnivals and believe the continuation of the very successful criterium series is paramount to obtaining the highest level of cyclist throughout Australia.”

Welsh, who has worked for both Athletics Tasmania and Athletics Australia, said he had long had an affinity for the series and was looking to attract several high-calibre runners in the lead-up to the 2016 Olympic Games.

“Combined with my great relationships with the Tasmanian sports media and network of national contacts for high-quality athletes, I’ve no doubt I can work with all stakeholders to deliver an exciting series that has plenty of interest from the public,” he said.

“Work has already begun in this space and the conversations I’ve had with a few Olympians about coming down for the series has been very promising.

“We’ll be coming into an Olympic year so there is going to be some added excitement in the air.”

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